Sep 17, 2009 -
Choosy Mothers Choose...
“Buy American” resonates strongly among car shoppers today, though not all brands are considered equally, according to a new survey by the Consumer Reports National Research Center.
About 80 percent of respondents who are in the market to buy a new car are likely to consider a model from a domestic brand. This compares with less than 50 percent each who are considering Asian or European brands.
Overall, 40 percent of American consumers are delaying buying a new car, for a variety of reasons:
Current vehicle is in good shape - 72%
Concerned about the weak economy -61%
Vehicles have become too expensive -49%
Vehicle financing is too expensive - 41%
Waiting for incentives to get better - 31%
Concerned about losing job, or have lost job - 29%
Expect vehicle prices to drop - 28%
Vehicle financing is difficult to obtain - 26%
