Jun 24, 2009 -
Oh, That Guy
No, it's not John Wilkes Booth, it's Rudolph Diesel and Audi is planning to offer two diesel models in the U.S. by the end of the year as a better way to cut oil use than hybrids and electric cars.
“We’re not saying these technologies are nonsense,” Johan de Nysschen, president of Audi of America Inc., said yesterday in a telephone interview. “For us the appeal of the clean diesel technology is that it is here right now.”
It's still a bit of an uphill battle for diesel in the U.S. as that impression that a lot of folks have of diesels being noisy and smelly is a hard thing to overcome.
Read more at Bloomberg.com