Oct 26, 2009 -
Suggestion Box
To promote its upcoming extended-range electric vehicle, the Chevy Volt, General Motors is playing a game of "name that color."
If you've seen pictures of the Volt, you're likely already familiar with its greenish-silvery hue. A contest inviting the public to suggest a name for that color launched Friday and will continue through Nov. 4.
People really get hung up on the names of colors, and an "off-color" name can really influence the perception of a color, although in the case of the Volt, the perception of the vehilce may influence the name people might give the color.
Faded Bailout Green anyone?
Read the rest of the article at wpxi.com
