Oct 6, 2009 -
Why They Won't Come Back
AR Index 572.45 -39.10 (-6.39%)
Stocks of individual interest
Toyota 75.07 -5.56
GM 0.64 -0.07
Ford 7.05 -0.44
Dow 9599.75 -189.61 (-1.94%)
So you wonder why the "imports" (you can hardly call them that anymore) are so attractive to people? Check out "Saturn and Me: GM Loses a Customer" by Allan Sloan in the Washington Post. Once a customer loses trust in a brand, it's very difficult to get it back, and GM has managed to do that with so many customers who used to be loyal buyers that it's hard to envision them regaining even a shred of their former status in the automotive world.
