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As a man thinks, so he is. Some people are never.

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Alternate Route

Turn off the nav system, crumple up that MapQuest printout, and let's find out where the next random turn may take us!

Jun 14, 2008 - Ask Dub Schwartz!

One of the few fringe benefits of being a guest blogger on the Alternate Route (besides those rare occasions - and believe me they are rare -  where PF Flyer buys the next round) has been the chance to rub elbows with some bona fide automotive celebrites!

I recently got to sit down (OK, so I caught him in a corner) with Edmunds' editor-in-chief, author of the blog Karl on Cars, the man himself, Karl Brauer to ask a few questions of the man who a couple of the guys in my shop think looks like a combo of Jack Nicholson and Kevin Spacey.


Dub: My family has always been involved with cars so I didn't have much of a choice. Were you always into cars or are you just in it for the big bucks like me?

Karl: My older brothers were into cars big time, but they spend more time under them than behind the wheel. I got into cars as a byproduct of their influence, but I was more interested in driving cars then endlessly wrenching on them. I guess the definition of “fun with cars” was different between my brothers and me. For what it’s worth, I’m the only one in the family to make a full-fledged living out my car interest, so HA BROS! IN YOUR FACE!


Dub: I understand you have quite a collection of cars including a Ford GT. Which is your favorite car of all time?

Karl: The Ford GT. It feels a bit weird saying that, as I grew up a certified Mopar nut. I still have the 1970 Plymouth GTX I had in high school, and I added a 1970 Dodge Challenger R/T to the stable a couple years ago, but the Ford GT is such a phenomenal car on so many levels. The history it represents. The killer shape and proportions. The unique aspect of an American manufacturer producing such a radically exotic car. Zero-to-60 in less than 4 seconds doesn’t hurt, either.


Dub: What's the worst car of all time as far as you're concerned?

Karl: The new Dodge Caliber jumps to mind, but obviously it’s not as bad as some historically wretched cars…is it? No, I guess it isn’t. Anyway, worst car of all time? I’m going to go with the 1977 Mercury Cougar station wagon. That year was pretty bleak across the entire automotive spectrum, but when a former pony car starts parading as an intermediate station wagon there’s something very wrong in the universe. This car itself wasn’t truly horrid (just very bad), but it perfectly represents the Dark Ages of the American Automobile, so it gets to wear the crown.


Dub: What's the coolest thing about being editor-in-chief at Edmunds? (I bet it's impressing people with rides in that GT, right?)

Karl: Actually the best part is being at the center of sea change in the automotive publishing world. After four years at Petersen Publishing (now Primedia) and 10 years at Edmunds.com I can honestly say it’s a the dawn of a new age. People are going to look back at the turn of this century as a time when EVERYTHING changed. How we research and shop. How we consumer media. How we communicate with one another. Those things are unrecognizable from just 10 years ago, and we’re only at the start of this new age. I couldn’t imagine a more exciting time to be the Editor in Chief of the top automotive Web site.


Dub: If you hadn't become synonymous with cars, what do you think you'd be doing right now?

Karl: Collecting spores, mold and fungi? Sorry. Obscure Ghost Busters reference. I’m a major tech geek. I like video games, movies and audio equipment. I also have random screenplay ideas bouncing around in my head, one or two I’m convinced would make excellent movies. With that spectrum of interests it’s pretty clear -- I’d be selling shoes while trying to save enough money to rebuild the front end on my 1977 Mercury Cougar station wagon.


Dub: The guys in my shop love following your blog. What's the piece you had the most fun writing about?

Karl: Hmm, I think I’ve done close to 1,000, so picking a “most fun” isn’t easy. I believe my blog asking if gas really cost too much holds the record for most comments (152), but I think my global warming posts are the most fun. They never fail to elicit plenty of back-and-forth from both sides of the argument.


Dub: I bet you're always giving rides in that GT, aren't you? After all it's such a cool car!

Karl: Next question.


Dub: Are the rumors true that you have a wool driving beret, leather driving gloves and a meerschaum pipe carved with a Hemi logo on it in your glove box?

Karl: Of course not! The driving beret is a 50/50 cotton-polyester blend!


Dub: Any advice for aspiring automotive journalists?

Karl: When you’re asked “What makes you want to be an automotive journalist?” by prospective employers please don’t say, “Well, I just love driving cars and want to get paid to do it.” Newsflash – Everybody loves driving cars! Or at least everybody trying to work in this industry does. That’s like someone asking, “Why do you want to be an actor?” and answering with, “Well, I love the idea of being rich and famous, so I just know I’d be a good actor.”  If you want to use that line as part of a larger answer, like, “Well, beyond being a major car fanatic I’ve got a real interest in helping consumers figure out what car is best for them.” that’s okay. That’s just one example. Maybe you love writing and have always had a passion for cars and want to combine the two. There are plenty of good answers, but saying, “I think it sounds like fun to get paid for driving cars” isn’t one of them.


Dub: So, any chance at all of getting a ride in that Ford GT?

Karl: Technically there’s a chance of almost anything. You know, there’s a “chance” gas will go back to costing $1 a gallon…


You can check out Karl's road tests and reviews of the latest cars and trucks along with his musings and commentary on auto industry happenings on his blog, Karl on Cars. Be sure to check it out!

2:04 am | Categories: ask dub schwartz, humor, karl brauer
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Aug 12, 2007 - Sunday Drive: On the Road to Edmunds!

The new offices at Edmunds have some very unique spaces!I've just returned from the Left Coast and a visit to the new Edmunds offices. (Left: a view of the area leading to our conference room) We had a very productive couple of days, got to meet with a lot of terrific people, and learned a lot about where we've been and where we're headed.

Even though Karl Brauer didn't take us out in his GT to show us how to get a speeding ticket, we got to spend some time with him discussing the non-existent merits of the Dodge Caliber that I had as a rental in LA.

The Caliber generated such feeling and emotion in those who had the experience of riding in it with me, that I've decided to make it the subject of my daily automotive haiku...

Caliber, rented
I thought I'd give it a chance
Karl tried to warn me

Stuck with a Caliber? Try a StickMop to clean up the mess

10:14 am | Categories: automotive haiku, dodge caliber, edmunds.com, karl brauer, rental cars, stickmop
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