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As a man thinks, so he is. Some people are never.

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Alternate Route

Turn off the nav system, crumple up that MapQuest printout, and let's find out where the next random turn may take us!

Jun 17, 2009 - Saab Story

Saab may still survie, but the future is uncertain after a consortium led by Swedish boutique sports-car maker Koenigsegg Group AB agreed to a preliminary deal to buy the troubled company from General Motors Corp.

From the not-sure-if-this-is-surprising department, only 783 Saabs were sold in the U.S. in May, which is fewer than the number of Hummers sold. I suppose that on the fringes of auto sales, anything is possible.

Maybe a return to predominantly Swedish roots is just what Saab needs.

Read the entire article at WSJ.com

 

2:57 am | Categories: saab
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Sep 4, 2007 - 2007: A GM Odyssey

Will the parts of GM succeed?In a recent story on AutoObserver, Knut Simonsson, executive director, Saab Global Sales and Marketing said that consumers will increasingly gravitate toward brands that evoke strong images of heritage or national origin as a way to satisfy their desire for more “context” for their purchases, and that GM is starting to “get it” in terms of leveraging Saab’s brand qualities.

While some GM enthusiasts may be hoping for a return to past glory and being a colossus astride the automotive world, I think the days of GM being the all encompassing, everything to everyone monolith are over. It's a brave new world, and smaller, more nimble and responsive is the name of the game.  Consumers are looking for something unique in their vehicles, and are going to gravitate towards those manufacturers that can provide that for them.

GM has seemed slow to respond in the past, but I think that has simply been a result of "corporate inertia" that happens when a company gets that large. Changing their ways is going to be a slow process, but it's an absolute necessity in the changing automotive market. Evolution demands change. Adapt or face extinction.

Can you make the switch?
Choose to adapt? Or perish?
Living in the past

2:17 am | Categories: autoobserver, gm, saab
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