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CarSpace ChryslerOfficial Source for Chrysler Info Mar 31, 2008 - Chrysler LLC First in Industry to Launch - Online Customer Advisory BoardChrysler LLC First in Industry to Launch Innovative Online Customer Advisory Board
Auburn Hills, Mich. - 3/24/2008 - Leading with innovation, Chrysler LLC launches industry’s first online Customer Advisory Board to establish ongoing two-way dialogue with customers and gain their insights on product features and technologies. The online Customer Advisory Board’s closed forum leverages the leading-edge technology of Passenger, which is the leader in on-demand customer collaboration, to engage customers in active collaboration about products and business efforts. “Through our online Customer Advisory Board, we have a new platform to engage our customers in two-way dialogue so we can harness their insights and vehicle dreams as we move quickly to develop and refine technologies and products,” said Deborah Meyer, Vice President and Chief Marketing Officer, Chrysler LLC. “Chrysler designers and engineers have always had a pulse on the market to deliver segment-leading products, but the launch of the Customer Advisory Board gives us a new way to connect with our customers to be even more responsive and innovative.” Chrysler LLC, together with its interactive agency Organic, tapped Passenger to create the Customer Advisory Board’s closed online community that will allow for ongoing two-way dialogue. Passenger will provide a combination of social networking, community building and collaboration technologies in an intuitive and scalable platform. With its leading-edge software-as-a-service technology, Passenger is providing Chrysler with the ability to facilitate customer collaboration, build advocacy and apply analytical technologies in one single platform. "The Passenger platform will help Chrysler spark innovation and satisfy a shared desire for meaningful change through ongoing collaboration with its customers," says Justin Cooper, Co-Founder and Chief Innovation and Marketing, Passenger. "Involving customers in the process promotes active participation and those customers who feel more informed have the ability to share more favorable opinions about Chrysler with their peers, the truest form of advocacy." Organic, an Omnicom company, remains Chrysler LLC’s interactive agency of record for all digital communication, including the design, development and ongoing maintenance of Chrysler, Jeep® and Dodge brand sites, ChryslerListens.com and the Customer Advisory Board. “Brands that listen thoughtfully to their customers and put them in the middle of their organizations will win in this era where the customer’s voice is both strong and visible,” said Joe DiMeglio, Vice President of Engagement Management, Organic. “We are incredibly excited about this ground-breaking initiative and helping Chrysler gain an even deeper understanding of their customers — the foundation of all exceptional brand experiences.” How it Works Beginning in late March, Chrysler will begin the initial phase of the Customer Advisory Board, which is a three- to four-week period when Chrysler will introduce the members to the process and the company. Once introduced, Chrysler will begin the ongoing dialogue with the Customer Advisory Board members by engaging the community with live, facilitated sessions where they may view media, respond to polls and engage with other members. There will also be discussion sections that allow members to discuss a variety of topics on their own time during a four-week period. Examples of topics may include environmental, safety, quality or technology. Other features include activities to stimulate member creativity and polls for quick feedback on topics. In addition, members may create their own profile and connect with each other through the message center. About Chrysler LLC About Passenger
Mar 11, 2008 - It’s a New Day at ChryslerFinally, our first blog entry! It has been a long time coming, but here it is. As stated in the profile, our intended purpose here on Carspace is to provide information and updates, but more importantly, to gain valuable insight from our consumers. With that said, we would like to "announce" Chrysler LLC’s creation of the new "TELL US WHAT YOU THINK” portion of their corporate site. This page has been created to collect and manage consumer input. It's a questionnaire intended for research purposes, whether it’s corporate, brand or product related. Here’s a great opportunity to interact with the corporation and an alternate way of getting your voice heard; what’s also impressive is that Chrysler LLC is committed to reviewing all of the recommendations submitted. If you’re interested, and I imagine many of you might be, please visit the site and "TELL US WHAT YOU THINK". Chrysler LLC wants to hear what you have to say. Visit: http://www.chryslerllc.com/en/chrysler_listens/?pid=Forum&adid=NEWDAY_ForumIntervention_Automotive_listens As an FYI, when you access the survey using the URL contained in this entry, Chrysler LLC will know that you were referred to the survey from one of the automotive enthusiast forums. This fact doesn't give any more weight to what you have to say as an individual; however they will have a very good idea of who is taking time to respond to the questionnaire and where the traffic is coming from, so please feel free to share with others
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