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About Me
My work has appeared in a number of major publications either as writer, photographer, or source. I enjoy talking about all things automotive. Recent Posts
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CarSpace Hudson's BlogAll around the car world there are stories and these are just a few of them. A new blog is posted every Monday. Sometimes more often. Sep 17, 2007 - The Demise of...MercuryBack in the mid 1990s, anyone who followed the automotive market could see the winds of change. There were brands that were heading for the door, but nobody would say anything official. It had to be that way so that the companies wouldn't lose additional sales and the dealers wouldn't sue. But everyone knew it. First was AMC. When Chrysler purchased American Motors in 1987, it was obvious that Jeep was the target but that the AMC brand and hundreds of dealers would be redundant. AMC became Eagle immediately to redefine the weak brand as a competitor with the European and Japanese brands. Rebadged Renaults (Eagle Premier and Medallion) and co-developed Mitsubishis (Eagle Summit and Talon) couldn't establish the brand properly since neither of the supplying companies were doing particularly well in the US. And so Jeep-Eagle dealers slowly merged with Chrysler-Plymouth dealers. The final straw was when the replacement for the Eagle Vision sedan was rebadged as teh Chrysler 300M leaving only the sporty Eagle Talon coupe. Eagle died with barely a notice. When Chrysler introduced the Plymouth Prowler and Plymouth Pronto concept cars in the mid 1990s, it seemed that the Plymouth brand was ready for a resurgence. It was about that time that Plymouth was oddly missed when the Chrysler and Dodge brands replaced their mid-sized models with all-new vehicles. Plymouth got the Breeze a year later, but it was lacking many options that its siblings had including the popular V6 engine. Sales lagged. Even so, the Prowler was put into production in 1997 to bring attention to the overlooked brand. Aside from the low production roadster, Plymouth's lineup included the compact Neon, the mid-sized Breeze, and the Voyager minivan. Once Chrysler Corporation's highest volume brand, Plymouth had fallen behind even the pseudo-luxury brand of Chrysler in sales. The fact that updated 2001 Voyager lacked "Plymouth" badging was the first tangible sign that the end was near. And so it went that the 2002 Voyager and Prowler became Chrysler models while the Breeze and Neon simply died in 2001. Throughout the 1990s, General Motors tried to re-establish the Oldsmobile brand. First it was "Not Your Father's" car and later became an entry-level luxury import fighter. Neither direction took with buyers and sales continued to slide. Even the introduction of a minivan and sport-ute could help Oldsmobile's slide. In January 2001, the end was announced but legal disputes with dealers kept Oldsmobile alive into the 2004 model year. Even today, not all of the legal issues have been solved but Oldsmobile's story has been basically written into the history books. A sad end for what was America's oldest car brand. Ford is not immune to these kinds of troubles. Everyone knows about the Edsel that was launched just in time for a national recession. Ford's medium-priced brand only lasted three model years before dying in late 1959. But Ford has since lagged behind its Big3 brethern in the number of brands offered. In the 1990s, General Motors had seven American car and light truck brands while smaller Chrysler had five. Ford held onto its namesake brand at the low end, Mercury in the middle, and Lincoln at the top. But Mercury was always being squeezed. Since it was created in 1939, Mercury has been "the other" brand at Ford. Almost all Mercury models were based on Ford-brand products. With rare exceptions, Mercurys were "gussied up" Ford. It helped Ford Motor Company compete with GM's Oldsmobile, Buick and Pontiac brands. It has had some significant products over the years. The 1961 Comet, 1967 Cougar, and 1978 Zephyr were big hits for the brand. But even its hits such as the 1986 Sable were over shadowed by the bigger hits over at Ford. In recent years, Mercury's only products not shared with Ford products (1990 Capri convertible, 1993 Villager minivan, 1999 Cougar coupe) have not been overwhelming successes, leaving Ford and Lincoln to carry the weight of the company. With all of these dark clouds, it's obvious that Mercury has been on the chopping block of every prognosticator for twenty years. Recent articles in Automotive News and other publications have brought this back up by pointing to Mercury's empty product pipeline as proof. But Mercury's pipeline has been quite dry for quite some time. Why is now special? Limited lineup? Mercury has three sedans (mid-sized Milan, full-sized Sable, and extra large Grand Marquis) and two trucks (compact Mariner and mid-sized Mountaineer). That alone doesn't mean much...compared to Buick or Pontiac, that's a full lineup. Dry pipeline? Milan is just a couple of years old. Sable and Mariner are new for 2008. Mountaineer's a few years old and the Grand Marquis is ancient. Sounds like the same problems that Ford has. So what is it? I say it's the new head of Ford, Alan Mullally. He's not a car guy, he's an airplane guy. He has no sense of automotive history, which is a bad thing if you're a car fan but a good thing if you're an investor (I'm the former, not the latter). Mullally needs to cut costs and Mercury is nothing but costs.
Aug 26, 2007 - Oddballs and OrphansWalk down the rows of cars at any large car show and you’ll see the same cars. Not usually the actual same cars, but typically the standard models and model years show up at every car show. Go to a hot rod show and you’ll see Model T Fords and 1930s-era Fords, Chevrolets, Dodges, and Willys coupes. Go to the usual old car show and the usual old cars show up including ’55-57 Chevrolets and ’65-66 Mustangs and early Camaros and Corvettes of all vintages. And even “late-model” cruise nights have the same groups of Fox-bodied Mustangs and third-and fourth-generation Camaros and Firebirds as well as the occasional hopped-up Honda Civic or Acura Integra or Mazda RX7. It’s oh-so-predictable. When I go to a car show, I always look for the oddballs. I’ll notice the crowds gathered around better-than-new classic Chevrolets or Fords where the discussion is about “a buddy of mine had one” or “my dad drove one of these.” Reminiscing like that is great and I’m glad they enjoy that. It doesn’t help that I had a car before any of my buddies did when I was younger. It also doesn’t help that none of my buddies (or my father for that matter) were “car people.” And when my buddies did get their first cars, they were 1967 Ford F-Series pickups or 1978 Chevrolet Monzas or 1979 Chrysler Cordobas…nothing to write home about. Even my first car was not noteworthy. Over the years, my taste in cars has become more honed. I still like almost anything on four wheels…and sometimes that criterion is not locked in. But to arouse my attention, you need to dangle something different and odd in front of my face. A few weeks ago, I was walking to my car after a day of car judging when I noticed two guys ogling a car. It was a very nice late model Aston Martin but they were overlooking the Sunbeam Imp sitting right next to it. I asked the guys standing there, “sure it’s a $150,000 Aston Martin, but does it hold a candle to a classic Sunbeam?” They laughed. Sure, the Aston Martin is very rare, but when was the last time you even saw a picture of a Sunbeam car? If you go through my photographs, you'll see some oddballs and orphans. The stranger the better is my opinion. And a really good car show, in my view, is one where there are models and brands of cars that I have never seen in person. Most concours events will have beautiful and rare cars of the Classic era. Duesenbergs and Bugattis and Hispano-Suizas and the like. The engineering on these vehicles can only be rivaled by the spectacular coachwork build atop their large frames. They definitely catch the attention of all attendees, and I am among the people impressed by the craftsmanship that went into them. But I'm looking for real oddballs. Ever see an El Morocco? There were 27 built in 1956 and 10 built in 1957. I had read about these in books, but it was a concours event that I attended a number of years ago where I first saw one in person. To most people, it just looks like a 1957 Chevrolet Bel Air, but Chevrolet fanatics will note that the grille has less trim and the tail fins are from a Cadillac. And it's not badged as a Chevrolet...it is an El Morocco. A friend of mine and I had a discussion about rare vehicles we've seen. He stated that he had worked on or seen at shows a high percentage of the total production of MGA fixed head coupes. His percentage was around 1% of the 1,000 built, which is impressive. My reply was that I had personally seen six of the about 40 Vectors ever built. That's the kind of thing a fan of oddballs looks for...rarity. During a tour of a restoration shop, I spotted an old chassis. The large car had a milled block straight-eight engine and obviously dated to the 1920s or early 1930s. Since it had no body, I guessed that it was a sports car of the era. My tour guide filled me in on this rarity. He said it was a Pedroso. I pride myself on knowing many different (and rare) brand names, but this one had me stumped. He continued that Pedrosos were built to race (at LeMans, if memory serves corrrectly). And there were TWO built. One of the two sank with a ship crossing the Atlantic and this was the sole survivor. A few years later, I was part of a tour of the storage room at the Petersen Museum when our tour guide unveiled a car that had everyone (mostly seasoned historians) mystified. The tour guide told us that this was a Pedroso, and it turned out that it was the same car I had seen years before but now with its body attached. As recently as today, my friend and I were surfing ebay in the "others" category for these types of oddities. He sent me a listing for a Muntz Jet and then wondered how rare it was. According to my research, the numbers are disputed by it seems that fewer than 200 were built and fewer than 50 have been located. And all of this just makes he and I want the car more. I've snapped pictures of AMC Spirits and Kaiser Darrins found at car shows, primarily because they stand out as orphans, which makes them stand out among the Ford Thunderbirds and Chevrolet Corvettes that seem to populate most car shows. But when I find a Checker Superba or Zimmer Golden Spirit or a Walter truck, I have found a memorable car show. Come to a car show with me...let's find some of these treasures!
Aug 6, 2007 - Should They Stay or Should They Go?On one automotive forum that I frequent, there is a discussion of which car brands should be the next to leave the US market. Poster after poster lists their choices and the reasons why they believe each should no longer sell their wares in the US. Most of the opinions are based on biases formed from personal experiences with these brands…some of which are quite out-dated. But it’s an interesting discussion. My opinion, as a car fanatic, is that more is better than less. I’m an American and proud of it. I wish American manufacturers were not losing market share to the imports, but it’s not, in my opinion, completely undeserved. But I would not want any brands to go away to simply save a domestic brand name (domestic jobs, however, are another topic for another time). With the Chinese brands knocking at the door, this discussion takes on added fervor. Many of the people involved in this discussion believe that the Chinese are the next wave of automotive competition to beat up the American companies, and I have to agree. Where the Japanese were laughed at just 40 years ago, today they’re among the most admired automotive manufacturers in the world. The Korean brands were in the same boat just 25 years ago and today Hyundai and Kia are respectable names in many parts of the world. Along with a few Indian companies, Chinese companies are looking to the US for market expansion. Many people have heard of Chery since they have been in the news for the past few years while they prepare to enter the US market. Today, Chrysler is working with Chery to produce an entry-level Dodge product for the US market. And Chery will take what they learn from Chrysler to become a global brand on their own. There’s also Nanjing and Shanghai and Great Wall and Geely and a dozen others that are looking across the Pacific. Nanjing owns the MG brand and will, most likely, use that name in its global expansion. Shanghai has been working with Volkswagen and General Motors for a number of years to increase their hold on the Chinese market, but exports aren’t too far away especially since they bought out the Rover side of the former MG Rover company, but need to establish their own brand name (they’re currently using Roewe, almost pronounced “wrong way”) since the Rover name did not come with the package. Great Wall has light trucks and Geely has economy cars and both have eyes on the US market. Brilliance and Wuling and Landwind could be in the next wave as well. But, from what I’ve seen, none of these companies are ready for the US market quite yet. The Japanese entered the US market with cars too small for American tastes but quickly tailored their products with US buyers in mind…and raised their quality to class-leading levels. The Koreans learned from the mistakes made by the Japanese and brought true entry-level product to the US. Although they made their own mistakes along the way, they were competitive players in just over 25 years from producing their first car (the Japanese took about 40 years. The Chinese seem like they’re on the 20 year plan, which would bring them to a competitive nature in just a few more years. Once in a while, one of my cars impresses someone. It doesn’t happen very often, but it’s a nice feeling that someone likes your choice of car. The only person who really matters about my choice of car is me. And that’s how it should be with everyone’s choice. The fact that I don’t care for a single guy buying a Ford SuperDuty just to commute to his office doesn’t matter as long as the owner of that big pickup likes his choice. This laissez faire attitude should extend to brand names as well. If Isuzu finds enough buyers for their products, more power to them…it’s a capitalist marketplace. Not too many would be sad to see Isuzu (or Mitsubishi or Suzuki or Buick or Mercury or…) go, but the reduction in choice would be a sad thing. So here’s hoping that we see a return of Alfa Romeo (discussed for a year or two from now), Citroen and Peugeot (oft-rumored), Fiat, and MG. Perhaps then the Americans can bring back Duesenberg and Packard and Stutz and AMC and Edsel and… Okay, maybe I've gone a bit too far.
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