Oct 29, 2008 -
A Letter to Acura
Dear Acura,
Rumor has it that you are currently developing a X6-fighter: http://globalmotors.net/tag/acuras-x6-fighter/
If that's the case then I have one question for you...
What the eff are you thinking?!
How should I start... Well, first of all, you have a fairly pathetic (comparably speaking) product, the TSX, for the entry level lux sedan market, which is the bread and butter for ALL luxury brands. Then you have a pretty pathetic product (sales wise and styling) for the midsize lux sedan market, which is the second bread and butter for ALL luxury brands. Also, since your RDX, which is sort of a sporty crossover, isn't doing as well as expected what makes you think that an Acura X6 can do better than a Bimmer X6?
Granted that you have 2 bright stars in the MDX and TL but just based on how you messed up the styling on the new TL I would be worried if I were you... Forgive me for being frank but honestly your product line SUCKS. You have 3 sedans and 2 SUVs with 2 of the sedans and 1 of the SUVs sucking... What makes you think that a X6 would be the correct move right now?
Regards,
A former Honda/Acura owner and deep inside still a hardcore Honda/Acura supporter