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CarSpace Mindful MusingsThoughts on the car biz from a former car girl. Jul 15, 2007 - Bored With The Toyota Board!
I can't believe I feel this way. I have been a big fan of Toyota for over 30 years but I've had ENOUGH ALREADY!! I'm really questionning all the Toyota hype. So please tell me...if it is so much cheaper to build cars overseas and import them in to the US, why are import auto companies building plants here? Particularly in the case of Toyota, it does not seem like it would make economic sense for them to build a state-of-the-art, 2,000-acre, $1.3-billion facility which is capable of pumping out 200,000 Tundras per year in San Antonio, TX. Of course, we have all heard Toyota doesn't care whether they are #1 in global auto production or #1 in US car sales and that they are an AMERICAN company. In my opinion, this is the biggest bunch of propaganda any corporation could publish. I think being #1 is clearly what Toyota is going for whether it is a spoken or an UNSPOKEN corporate goal. And Toyota is a Japanese company! After 50 years of selling cars in the US, they have only ONE non-Japanese person on their 30-member Board of Directors--an American man who married an Asian woman a few months before he was approved to sit on their board. I know very little about economics and have never followed politics very closely. But--is it possible that Toyota is using financial gains they have reaped over the years due to a weaker yen to "buy" the American consumer through their spending on advertising, pricing, and incentives and on politicians i.e. Governors, Senators, Congressmen and Mayors, by building plants in strategic cities and states? In so doing, they ensure their US car and truck sales, solidify their #1 spot globally, and perpetuate the perception that they are an American company. Could it be possible that the appointment of an American to the Toyota Board of Directors was done to perpetuate the perception that they are an American company? And my final question is: Does the Toyota stockholder really give a you-know-what about all of this?
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