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Thoughts on the car biz from a former car girl.

Aug 2, 2007 - Does It Matter Who Is #1?

I noticed this morning that Phil LeBeau, CNBC's Automotive Industry reporter, asked this question on his blog. Does it matter who is #1? He wants e-mails from everyone telling him how you feel about this question. I think it really matters to Toyota because they know it matters to the customer.  Toyota's mantra is--Customers Rule!...and the sales/profit will follow.

I have copied Phil LeBeau's blog below. Please write him if you feel like expressing your opinion. Hopefully  he will publish a good recap of the responses he receives.




America's Car Makers: Does It Matter Who's #1? You Tell Me




By Phil LeBeau    Aug 02, 2007   01:05 PM ET


On a regular basis, I hear from bloggers who think I'm pushing Toyota and would like nothing more than to see the Big 3 implode. In fact, I got an e-mail to that effect yesterday after blogging about the possibility of Chevy and Ford being outsold by the Toyota brand. For the record, Toyota has passed Ford, but still trails Chevy by a slight margin.


Well folks, nothing could be further from the truth. My feeling is pretty agnostic on the automakers. I don't care who is first and who is third or sixth, etc. But the latest sales report with foreign brands outselling the domestics for the first time ever on a monthly basis has me wondering: do you really care who's #1.


Now, don't get defensive. It's a legitimate question. If the Big 3 can't make money when they dominate the market, but can make money on a regular basis as smaller, more nimble companies, would you rather have them being lean, mean, and in the black?


I want to hear from you on this. Tell me in your own words what you want? I'll be interested to hear what you say. Sure, I expect some of you to say "We're America, and American companies should be #1". But go beyond that and email me about what bothers you (if it bothers you) that the Big 3 have been passed by foreign rivals.


Don't worry, I have no doubt I will hear from those of you who think I'm waving the flag for Toyota.


Questions?  Comments?  BehindTheWheel@cnbc.com




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Comments
carousel26 - Nov 21, 2008 7:13 pm
For me, it doesn't really matter who is number 1. All I want is a great car, with great working car parts. I don't care if it's the best car or the most expensive car. All I need is a car that suit my needs.
jsmilesrmhs - Aug 10, 2007 6:49 am
Well, I do agree with you, and am often criticized for being an American Car fan. For years I was Toyota's number one fan, loved them, and where angry when they didn't get number one in comparisons tests. It has come to my conclusion that the World market for cars, and Japanese companies have more of an advantage. When the Japanese can hav 30% market share in this country, but in Japan American cars only have a 5% market share that turns into a problem. when American companies have to pay their workers $29 an hour, and Japenese companies only pay them 18 that is a problem. Is it going to end up that Ford, Gm, and Chrysler have to move out of this country, and import cars from China and India, and Americans lose good paying jobs. I find that the market is unbalanced at the moment.
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