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“You missed the heyday of the car salesman kid”. That’s what I was told by a well-worn veteran, who was still wearing a white belt that matched his shoes. When I started selling, we still had a couple of salespeople that been selling in the 1970’s...

In 1990, Chevrolet came out with the most amazing Corvette, the ZR-1. Early in the era of ever increasing horsepower, this four valve per cylinder, 350 cubic inch beauty, was rated at just under 400-horse power. It also had a top speed close to 200 mph...

My life in the car business started in 1983, when I stopped in to see if my buddy Mikey D. was going out that night. When I walked into the dealership to see him, the first thing he said was, “hey we’re hiring.” My initial response was that I didn’t want to be a car salesman...

As with a lot of people, some of the activities that I participated in during my youth were less than respectful endeavors. It was during my first year in car sales and after one of “those” nights in 1984, that I showed up to work more than a little hung over.   July in the Mojave Desert is hot, dry, dusty and windy...

“Who is the old guy that hangs out around here?” I asked. “That’s Sarge, He’s the eyes and ears of the owner, watch it”, was the common reply. I was new in the car business, but, a guy who watches and tells didn’t seem right to me...

Sierra Motors        “One Low Price, Plain and Simple…ALWAYS !”    ”CALL TODAY  @800.571.0275    One of the worst things about Auto Malls is the disconnection from the community. It is no longer a neighborhood business. In  a Mall you don’t get the chance to have regular visitors from the residents and local business’ and the lessons learned from them...

MBWA is what it’s called. “Management By Walking Around”. Too many managers are glue managers; wherever they sit they are glued there all day...

My lovely wife Dana and I were searching for a new house. It was almost desperation time. We had to move soon...

One thing that you discover very quickly in the car business is that most everybody is really good at putting someone together. That’s what it was called when you would take a person and to get them to the point that they would actually take action. With customers it was to get them to actually buy the car, but with other salespeople it could manifest itself in a variety of ways...

Some of the girls that I met when I was sixteen still have an influence on me. The mixture of teenage emotions and adolescent hormones left some deep impressions in me. I was lucky enough to make it past the initial stages of teen angst and actually start a relationship with a special few girls...