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How the mighty have fallen, part 4

Oct 6, 2008 9:50 am | Categories: trucks, dodge ram, ford f150, vehicle sales, gm, toyota tundra
Posted by kcram

The late arrival to the party could very well be wondering why they bothered. Jim Lentz, president of Toyota Motor Sales USA was quoted in Automotive News last week from the Paris Auto Show regarding the company's outlook on the Tundra. Lentz noted that Toyota does not want to get caught in the Ford F-Series vs Chevy Silverado war for first place in sales, or market against the all-new Dodge Ram 1500 or Ford F150. He acknowledged that many of the former buyers of pickups - commuters and those who wanted the "image" - have left the market for more fuel efficient vehicles (aka, cars) and likely won't return. Toyota expected to sell 20,000 units per month after a fairly successful launch year, but their September 2008 sales were a dismal 7696, down over 60 percent from the September 2007 tally...

Blog Category Results Found 1 entry. Categories results for: toyota tundra How the mighty have fallen, part 4 Oct 6, 2008 9:50 am \| Categories: trucks, dodge ram, ford f150, vehicle sales, gm, toyota tundra Posted by kcram The late arrival to the party could very well be wondering why they bothered. Jim Lentz, president of Toyota Motor Sales USA was quoted in Automotive News last week from the Paris Auto Show regarding the company's outlook on the Tundra. Lentz noted that Toyota does not want to get caught in the Ford F-Series vs Chevy Silverado war for first place in sales, or market against the all-new Dodge Ram 1500 or Ford F150. He acknowledged that many of the former buyers of pickups - commuters and those who wanted the "image" - have left the market for more fuel efficient vehicles (aka, cars) and likely won't return. Toyota expected to sell 20,000 units per month after a fairly successful launch year, but their September 2008 sales were a dismal 7696, down over 60 percent from the September 2007 tally...