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CarSpace CarSpace Daily ConnectYour daily dose of CarSpace info Jan 23, 2008 - BMW Run-Flat Tires costing BMW business?Consumer starting to play hardball with BMW on run-flat tire issues. A few members in the Forums have either cancelled, or are threatening to cancel, their new BMW orders, based on information garnered from this topic. The level of dissatisfaction with the run flat tires installed on BMWs, and the rather tepid response of some BMW dealerships to remedy the problem, or adequately service the tires, is causing a consumer backlash that seems to get stronger and stronger here at Edmunds and throughout Internet forums. This seems to be an issue that BMW needs to address much more forcefully before it spins out of control. As one poster put it: “I do want to let you know this site is having an effect on BMW sales. They have lost another customer.” To read more about this and other BMW Run-Flat Tire comments be sure and visit the Forums.
Aug 1, 2007 - BMW Run-Flats remain unpopular with owners and potential buyersBMW shoppers and owners seem to be upping the stakes in their dissatisfaction with BMW’s new RFT (Run Flat Tire). In the discussion BMW 3-Series Run-Flat Tires, the earliest posts in indicated that they were making complaints to the dealer; later posts showed them demanding a different brand of run-flat, or an exchange for a “real” tire (a fairly desperate act since that means they will probably run without a spare tire). Now the discussion is seeing the Ultimate Solution---people refusing to buy a BMW with RFTs on it, and canceling their orders. This could be one of those situations where an automaker has to simply back away from a new technology rather than “staying the course”--it looks like the price of persistence might be too high for BMW in this case. Members have also indicated that it’s not just at Edmunds' Forums and consumer reviews that they are finding this adverse publicity, but other sites as well.
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