Oct 1, 2008 -
Chevrolet Traverse Hopes to be Sales Leader
While the mid-size crossover market remains intensely crowded, it just keeps on growing. The latest addition to the segment is the Chevrolet Traverse. Although it may be the newest model within the burgeoning segment, GM is confident that the Chevy Traverse will be one of the most competitive vehicle’s in its category, even against the segment leaders - the Honda Pilot and the Toyota Highlander.
Among the advantages that the Chevrolet Traverse has going for it is the larger dealer network at its disposal. Chevrolet has plenty of coverage across the nation, even while the automaker is trying to reduce the number of showrooms. Meanwhile, larger dealerships such as Spokane Chevy are eager to receive fresh crossover inventory. Even so, the goal GM has already set is huge. With the Pilot selling upwards of 117,000 units per year, and the Highlander selling upwards of 127,000 units per year, Chevrolet and its dealers such as Jim Burke Chevy plan to out sell both vehicles thanks to its targeting of the value-conscious buyer.
There are many analyst that don’t share GM’s optimism about the upcoming Chevrolet Traverse. As yet another lambda chassis-based vehicle, which is already widely used throughout the GM lineup such as in Boonville MO Chevy's popular GMC Acadia crossover, the Traverse may have to compete too heavily with other vehicles within the GM lineup. But many analysts and dealers, including Chevrolet Dealers Valparaiso, contend that the Traverse is priced right, giving dealers the ability to sell Envoys and Acadias alongside the Traverse without hindering sales.
Time will tell if the Chevy Traverse will be able to outsell the likes of the popular Pilot and Highlander. As it has just arrived to San Diego Chevrolet and other showrooms recently, it’s a bit too early to tell if the Traverse will enable Chevy to become a sales powerhouse yet again.
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