Automotive Website Design

Aug 12, 2007 - Making Auto Websites Quick and Easy to Use

Have you ever been to an automotive website that just didn't make sense.  It ran you through page after page, link after link, sometimes leaving you without every having found the information you needed.  In frustration, you called the phone number (if you could find it) and got the information the old fashioned way.  Others may even leave the website completely and go to a different dealership that was able to meet their needs.

Read the article on making automotive websites flow at Auto Dealer Website Design.  The article is very short, quick, easy, and delivers all of the pertinent information necessary for a dealership to have an effective website.

Isn't that how the website itself is supposed to be?  Most people hate shopping for cars, but at least the Internet has shortened the amount of time people spend dealerships while also reducing the number of dealerships that need to be visited.

When you can narrow down your choices, it makes things much easier.  Too many dealers are still trying to confuse and frustrate people through their websites by making them force the consumer to contact them if they want information.  Even prices are not always posted on websites, which absolutely blows my mind and turns me off.  It reminds me of the old saying when something doesn't have a price tag.

"If you have to ask the price, you probably can't afford it."

The only difference here is that it the quote needs to be changed a bit when dealing with car dealer websites that do not put their prices on there:

"If you have to ask the price, we probably have it priced so high that you wouldn't come by if we told you, so we won't post it and we'll hope that you either show up or call so we can talk to you about how good of a deal it actually is despite what Edmunds says about it."

Sheesh!

2:07 am | Categories: Permalink | Alert Administrator

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