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About Me
Working in web design, my job is to help dealers. This blog is my take from the other side, discussing what they SHOULD do. It’s my gripe area. Recent Posts
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CarSpace Automotive Website DesignThere is such a wide range of styles that different car dealers use for their websites. Some are too flashy, some are too boring, and others fall right in the middle where they belong. This blog will discuss the options and what customers want from a dealer website. Jul 26, 2007 - Why Car Dealers don't Understand SEOBelow is a short and somewhat strange (but true) article about search engine optimization and why car dealers sometimes just don't get it. People in the automotive industry are not unintelligent. They are professionals who have a deep layman's understanding of buyer psychology, marketing, business planning, and, of course, sales theory. Those who think that car dealer employees in general are dumb are walking into the negotiations ill-prepared. SEO, on the other hand, is not difficult to grasp, despite general feelings to the contrary. It's about content, placement, and links. Nothing more. Still, the services can be time consuming, and thus, expensive. The basic reason that auto dealer decision makers do not get into SEO the way they should is because they cannot fathom spending more money promoting the site than having the site built. This is a concept that isn't unique to the car business, but is extremely wide-spread. Read the full article by clicking on SEO for Auto Dealers.
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