|
About Me
Recent Posts
Categories
CarSpace
Subaru Dealer News
Your source for the latest Subaru dealer news, Subaru vehicle updates, and Subie corporate news.
 January proved to be a good month for Subaru. While most automakers posted steep sales losses in the double digits, Subaru marked a modest sales gain. What’s even more impressive is that Subaru has seen gains for the second month in a row, even as overall auto sales continue to plummet.
Subaru’s January sales gains are largely attributed to the success of the recently redesigned 2009 Subaru Forester, notes Hartford Subaru dealers and other analysts. Subaru’s compact crossover saw a 115% increase in sales, compared with the same time last year. This accounted for about 2,402 units.
In addition to having far better momentum compared with other automakers, Salinas CA Subaru remain optimistic and motivated about the months ahead. Recently, the National Automobile Dealers Association held its annual conference, and Subaru noted that overall dealer attitude was extremely positive - as it should be with excellent sales gains in a down market.
With attractive new products such as the aforementioned Forester as well as the Impreza and WRX, along with aggressive marketing and attractive financing programs, Subaru is looking to build its brand and ensure its current momentum is here to stay.
For more information about Subaru’s recent success, see the official press released below.
# # #
- Record Sales for the 2009 Subaru Forester - Up 115% Percent -
CHERRY HILL, N.J., Feb. 3 /PRNewswire/ -- Subaru of America, Inc. today announced an 8 percent sales increase for January 2009 over last year's January results. Sales for the 2009 Subaru Forester broke records with 5,162 units sold in January 2009 versus 2,402 units in January of last year - an increase of 115 percent overall.
This increase follows strong 2008 sales where Subaru was the only full-line brand with positive sales results and set its highest market share in over 20 years.
"In January, we maintained the momentum we established in 2008. The fundamentals - our products and dealers - are strong for Subaru." said Tim Colbeck, vice president of sales for Subaru of America, Inc. "The value, performance and durability of our product line-up keeps us well-positioned for the current market."
January
2009 2008 % chg
Legacy 1165 1451 -20%
Outback+ 2515 3435 -27%
Impreza 2937 3091 -5%
Forester 5162 2402 115%
Tribeca 415 910 -54%
Total 12,194 11,289 8%
+includes Legacy Wagon
"At the recently completed NADA meeting, our dealer attitude was very positive," said Tom Doll, executive vice president for Subaru of America. "Our sales continue to do well primarily due to our retailers' positive attitudes toward our products, our marketing, lease and financing programs and the Subaru brand."
# # #
Find the latest Subaru dealer news here on this blog.
 Subaru made news yesterday when the automaker announced that it will no long competing in the World Rally Championship. This is big news from Subaru considering that rally racing has long been a large component of the brand. Today however, Subaru has somewhat more positive news as the automaker has announced that it will be showing off a new concept car at the North American Auto Show in Detroit in January.
The new vehicle that Subaru is taking to Detroit is the Legacy Concept, and will highlight the automaker’s future design direction. Subaru has released only a teaser photo of the vehicle, showing off a front grill that is certainly reminiscent of the existing Legacy. Additionally, Massachusetts Subaru points out that the Legacy Concept helps celebrate the 20 year anniversary of the Legacy in Subaru’s lineup.
Subaru’s Legacy Concept is bound to shown off sportiness thanks to a bold front fascia and flared wheel arches, which Cypress Coast Subaru says is important to overall brand image of Subaru. Additionally, expect to see a powerful boxer engine under the hood along with Subaru’s Symmetrical All-Wheel Drive system.
For more information on the new Subaru Legacy Concept, check out the press release below.
# # #
CHERRY HILL, N.J., Dec 17, 2008 /PRNewswire via COMTEX/ -- Subaru of America, Inc., today announced that the Subaru LEGACY CONCEPT will debut at the 2009 North American International Auto Show (NAIAS) in Detroit January 11th. The NAIAS is open to the public January 17 through 25, 2009.
Celebrating 20 years of the Legacy sedan, the LEGACY CONCEPT showcases the direction of future Legacy sedan design. The exterior highlights the sportiness and dynamism befitting a car powered by a 3.6-liter Horizontally-Opposed Boxer engine. A distinctive front fascia and flared wheel arches establish a powerful road presence and hint at the exceptional handling promised by the Symmetrical All-Wheel Drive system and low center of gravity. The interior embodies modern, high-tech architecture while delivering a comfortable environment for occupants.
The Subaru Legacy series was first introduced in 1989 and next year it will celebrate its 20th anniversary of the start of production. Manufactured in Gunma, Japan and Lafayette, Indiana USA, global production has exceeded 3.6 million units.* The United States accounts for 43-percent of the production volume. The model has been highly acclaimed as a core product of Subaru in the world due to its excellent driving performance, strong safety record and dependability provided by Subaru's renowned Symmetrical AWD system with Horizontally-Opposed engines.
About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of nearly 600 dealers across the United States. Subaru makes the best-selling All-Wheel Drive car sold in America based on R.L. Polk & Co. new vehicle retail registration statistics calendar year-end 2007. In addition, Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife Habitat by the National Wildlife Federation. For additional information visit www.subaru.com.
# # #
For more news on the Subaru Legacy check back soon right here.
|
|
