Feb 4, 2009 -
Subaru Marks the Second Month of Sales Gains
January proved to be a good month for Subaru. While most automakers posted steep sales losses in the double digits, Subaru marked a modest sales gain. What’s even more impressive is that Subaru has seen gains for the second month in a row, even as overall auto sales continue to plummet.
Subaru’s January sales gains are largely attributed to the success of the recently redesigned 2009 Subaru Forester, notes Hartford Subaru dealers and other analysts. Subaru’s compact crossover saw a 115% increase in sales, compared with the same time last year. This accounted for about 2,402 units.
In addition to having far better momentum compared with other automakers, Salinas CA Subaru remain optimistic and motivated about the months ahead. Recently, the National Automobile Dealers Association held its annual conference, and Subaru noted that overall dealer attitude was extremely positive - as it should be with excellent sales gains in a down market.
With attractive new products such as the aforementioned Forester as well as the Impreza and WRX, along with aggressive marketing and attractive financing programs, Subaru is looking to build its brand and ensure its current momentum is here to stay.
For more information about Subaru’s recent success, see the official press released below.
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- Record Sales for the 2009 Subaru Forester - Up 115% Percent -
CHERRY HILL, N.J., Feb. 3 /PRNewswire/ -- Subaru of America, Inc. today announced an 8 percent sales increase for January 2009 over last year's January results. Sales for the 2009 Subaru Forester broke records with 5,162 units sold in January 2009 versus 2,402 units in January of last year - an increase of 115 percent overall.
This increase follows strong 2008 sales where Subaru was the only full-line brand with positive sales results and set its highest market share in over 20 years.
"In January, we maintained the momentum we established in 2008. The fundamentals - our products and dealers - are strong for Subaru." said Tim Colbeck, vice president of sales for Subaru of America, Inc. "The value, performance and durability of our product line-up keeps us well-positioned for the current market."
January
2009 2008 % chg
Legacy 1165 1451 -20%
Outback+ 2515 3435 -27%
Impreza 2937 3091 -5%
Forester 5162 2402 115%
Tribeca 415 910 -54%
Total 12,194 11,289 8%
+includes Legacy Wagon
"At the recently completed NADA meeting, our dealer attitude was very positive," said Tom Doll, executive vice president for Subaru of America. "Our sales continue to do well primarily due to our retailers' positive attitudes toward our products, our marketing, lease and financing programs and the Subaru brand."
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