Views from The Trenches

GM to Launch Money- Back Guarantee

September 17, 2009 | Categories:

 General Motors set to introduce a new program to the new car industry but a familiar one to a North Carolina used car dealer: a money-back guarantee.  Detroit, Michigan - General Motors Co. is taking a page from Conover, NC used car dealer Village Motors, with its latest marketing blitz in an effort sell more cars: a money-back guarantee. The initiative - while unorthodox for an automaker - is nothing new for Village Motors of Conover. They started their “48 Hour 100% Iron-Clad Money Back Guarantee” back in 2007 and covers all  vehicles...regardless of the make or model. GM’s program will only cover 2009 and 2010 model-year cars from GM's surviving brands, Chevrolet, Cadillac, Buick and GMC...

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