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Hyundai Motor Hosts Eurofest, Kicking Off EURO 2008™

June 16, 2008 | Categories: info

– Hyundai Eurofest, held one day before the opening match of UEFA EURO 2008™, celebrated finale of    Goodwill Ball Road Show – Eurofest completed Hyundai Motor´s five-month long global marketing activities – David Taylor, UEFA General Secretary, and Hanspeter Gass, member of the cantonal government of    Basel, among VIP attendees – Hyundai Eurofest reached climax with performances by Baschi, singer of the national UEFA EURO    2008™ anthem and German rock band Reamonn (Basel, Switzerland) Hyundai Motor Company, the official automotive partner of Europe´s greatest sporting event, hosted Hyundai Eurofest on June 6 in Basel, where an estimated 30,000 people celebrated the spirit of football and prepared for the kick off of the UEFA EURO 2008™ games. As one of the EUROTOP Partners for EURO 2008, Hyundai is continuing to be one of the most visible brands around football, the most popular sport in the world. Hyundai Motor, South Korea´s largest automaker, has been carrying out various global marketing programs since January to add to the excitement surrounding the games. The programs culminated in a grand finale Friday, where tens of thousands of football fans visited Hyundai´s pavilion in the Fan Zone in Kaserne. David Taylor, UEFA General Secretary; Hanspeter Gass, member of the cantonal government of Basel; Kun-hee Ahn, President of Hyundai Motor Europe; and Jae-kook Choi, President of Hyundai Motor Company´s Sales & Planning, were among the VIPs that attended the official ceremony for the Eurofest...

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